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British shoe designer, Tabitha Simmons, stepped into Saks 5th Avenue, Boston, to mingle with her fans, autograph stilettos, and talk shoes. In order to prepare her music, I immersed myself in the narrative of her brand. A trip to her … Continue reading →
I will begin as a loud voice In the background. Powerfully, emphatically, profusely, Emphasizing our opinion. Speeches stand well for power. Syllables related to devour. And still, it remains, untrained, Persistently being drowned Out by the environment. Sequential cries for … Continue reading →
Programming music for a new client is always a welcome challenge. Like with any project, I begin by analyzing the demographic of their customers not by going through my library of music. I compile a series of questions which give … Continue reading →
We are just days into the 20Dozen and you can already tell that it will be a big year in music. Dance music proved to be THE story in 2011 and I think it will continue do so this year. … Continue reading →
Brave = To Challenge, Dare In the current landscape of marketing, how can you challenge the status quo when it changes daily? How can your brand evolve without having to re-invent it? Simple: by telling your story and finding the … Continue reading →